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Delta Dental Plans Association
Remote or Oak Brook, IL, NA, United States
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Spotlight Preferred Member Company
Delta Dental Plans Association
Remote Or Oak Brook, IL, United States
3 days ago

Description

The Director of Strategic Communications will direct the internal and external strategic communications programs and external public relations (PR) strategy for the national Delta Dental brand, as well as support member company efforts at the local market level, as needed.  This position is responsible for elevating the Delta Dental brand voice and its reputation at the national level with both business-to-business (B2B) and business-to-consumer (B2C) audiences.  The Director will also ensure Delta Dental is positioned as the leader in the dental insurance space and thought leader in oral health. 

The Director will work with the marketing team to seek new ways to elevate the Delta Dental brand’s profile in the market nationally, in traditional -and social media channels.  The Director will oversee development and execution of measurably effective PR campaigns, crisis communication plans, and messaging strategies that support the vision, mission, values, strategic initiatives, and priorities of the Delta Dental brand System and reinforce the value of dental insurance.

Additionally, this position will monitor the Delta Dental brand reputation across channels, including social media, and provide support to key internal partners such as Sales Support, Dental Science, Information Technology, etc., as well as external vendors and partners, to support efforts to position the brand as a national leader.  This role will also provide internal communications support by developing communications programs and tools for Delta Dental System employees.  In addition, with the exception of public affairs / government policy related matters, the Director will act as the Brand’s key media contact and spokesperson, along with relevant subject matter experts within DDPA and member companies.  This role will develop media relationships with top national media outlets that solidify Delta Dental’s role as the top-of-mind authority on topics relating to dental insurance. The position will partner and coordinate, as appropriate, with the director of communications for public affairs to ensure all messaging and messaging strategies are appropriately aligned under the Brand.

Strategic Communications

  • Develop a deep understanding of the product line, competitive landscape, and dental insurance industry that can be drawn from to create impactful messaging and campaign strategies that reinforce the value of dental insurance and, more specifically, of the Delta Dental brand.
  • Support and drive communications strategies across audiences, including B2B, B2C, and thought leaders, and develop strategic talking points around Brand matters.
  • Work in conjunction with internal and external partners to develop and execute annual – ad hoc, or project-specific research – plans that can support PR efforts and messaging strategies.

PR Strategy & Media Relations

  • Develop and proactively manage DDPA’s annual PR strategy nationally, as well as a targeted PR and messaging calendar in coordination with the director of communications for public affairs.
  • Raise Delta Dental’s visibility across targeted trade and business publications and targeted B2B and B2C audiences through a variety of communication channels, including, but not limited to, news releases, bylined articles, blog posts, social media tactics, events, rapid-response pitches, and more.
  • Proactively identify, engage, and build relationships with top-tier and industry media and other influencers across both traditional media and social media channels to increase earned media.
  • Respond to and manage all non-public affairs media inquiries.
  • Develop crisis communications plans and conduct crisis communications training to relevant DDPA and member company personnel. Also serve as point person in crisis communications situations.
  • Proactively identify public forums and conversations in the industry and other audiences to reinforce the Delta Dental brand as the national leader.

Brand Reputation

  • Ensure national Delta Dental brand is continually monitored and optimized across all channels, including social media.
  • Provide strategic and tactical support for communications responses to both expected and unanticipated brand reputation events, applying the principles and skills of media relations, crisis communications, and issues management to protect and enhance the Delta Dental brand.
  • Develop programs and toolkits for member companies to contribute to and aid in managing the Delta Dental brand reputation.

Member Company Services

  • Serve as a partner with member companies, working closely to provide advice, guidance, and support from a communications and leadership perspective about all non-public affairs communications-related issues.
  • Oversee development of toolkits, templates, and programs to support member company communications needs.

Internal Communications

  • Oversee development and management of myDDPA (intranet), social media tools, templates, content, and programs to support DDPA internal communications.  The internal communications program should make the management and dissemination of communications and materials to member companies as consistent and easy to access as possible for member company personnel.  The Director will develop the process and standards for all DDPA departments to follow for internal member company communications.
  • Work with DDPA executives and thought leaders to procure and support external speaking engagements in alignment with the Brand strategy; may include assistance with building presentations.
  • Oversee the development and refinement of Board of Directors materials to ensure quality and consistency across departments.
  • Oversee development of turnkey internal communications programs that member companies can use for their employee communications that create a culture of brand ambassadors amongst employees across the System.
  • Oversee development of other communications templates that member companies can leverage (e.g., annual report template).
  • Assist DDPA leadership and  human resources leadership to develop and execute communications to internal DDPA staff.


Requirements

  • Bachelor’s degree in communications, marketing, or related field.
  • M.B.A. or master’s degree preferred.
  • Ten or more years of professional experience, with experience in driving effective PR strategies, social media, and strategic communications.
  • Health insurance experience strongly preferred.
  • Current relationships with key national media outlets is strongly preferred.
  • Experience developing effective strategies with policy makers required.
  • Experience delivering measurable results to B2B and B2C audiences required.
  • Exceptional written, verbal, online, and group communications with strong attention to detail.
  • Experience with high-profile national or international brands strongly preferred.
  • Strong leadership and team management skills.
  • Ability to work consultatively with member companies and resources not directly controlled.
    Strong ability to structure complex issues, yet communicate in a simple and easy-to-understand manner.

Travel Requirements 

This individual will be required to attend meetings with member companies and meetings working with the board and its committees.  Additional travel may be required for DDPA, member company, professional associations, and professional development meetings or events.


For more information please visit www.deltadental.com 

Job Information

  • Job ID: 60898848
  • Location:
    Remote Or Oak Brook, IL, United States
  • Position Title: Director, Strategic Communications, Marketing
  • Company Name: Delta Dental Plans Association
  • Industry: Healthcare/Health Services
  • Job Function: Communications
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: Over 10 Years
  • Required Travel: 10-25%

Please refer to the company's website or job descriptions to learn more about them.

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