Description

Brief Description of Your Organization

Hofstra University is nationally ranked and recognized as Long Island’s largest private university located in Hempstead, N.Y. When you work at Hofstra, you join a team of talented professionals committed to preparing students for the challenges of tomorrow, in an environment that cultivates learning through the free and open exchange of ideas for the betterment of humankind. The work we do at Hofstra supports the education and well-being of our students, and the workforce of the future. While working towards this mission, employees can take advantage of many enriching experiences on campus. Whether it’s a lunchtime lecture, a Division I NCAA athletics game, a musical concert, a theatre performance, or a visit to one of our two accredited museums, there is always something exciting to do at Hofstra. Enjoy the ease of going to the fitness center, taking a swim, or grabbing a bite to eat without having to leave our beautiful campus! Hofstra University is dedicated to recruiting and retaining a highly qualified and diverse academic community of students, faculty, staff, and administrators respectful of the contributions and dignity of each of its members. We welcome applications from individuals of all backgrounds and experiences and are committed to building a diverse and inclusive community. 

The Director of Marketing and Communications for Alumni and Development will report to the Senior Vice President for Development and Alumni Affairs . This position is responsible for playing a key role in enhancing the visibility and reputation of Hofstra University focusing on the target audience of donors and alumni. The Director will support philanthropic efforts, and strengthen relationships with Hofstra’s alumni and donors through strategic marketing and communications initiatives. The successful candidate will be a forward-thinking team player, with a passion for higher education and a proven track record of developing and implementing comprehensive marketing and communication strategies to engage alumni, donors, and stakeholders.

Responsibilities: 

Reporting to the Assistant Vice President for Development, the Major Gift Officer (MGO) for Hofstra 

      Develop and execute strategic marketing and communication plans to promote alumni engagement, fundraising campaigns, and donor stewardship initiatives.

      Serve as an excellent written and oral communicator with the ability to articulate matters of complexity and nuance to the target audience of alumni and donors. 

      Collaborate with and support senior leadership, development officers, and alumni relations staff to identify opportunities for engagement and create content that supports their initiatives. 

      Work with marketing and communications teammates to create impactful content for various alumni and development communication channels, including print publications, email newsletters, social media, websites, and digital platforms.

      Oversee all alumni and development marketing and communications material to ensure consistency in messaging and visual representation.

      Utilize data analytics, AI, and performance metrics to evaluate the effectiveness of marketing campaigns and communication strategies, and make data-driven recommendations for optimization and improvement.

      Stay informed about trends and best practices in alumni relations, development, and marketing communications, and incorporate innovative strategies to enhance engagement and support.

Requirements

MINIMUM QUALIFICATIONS: 

Bachelor's degree in Marketing, Communications, Public Relations, or related field
5 - 7 years of progressively responsible experience in marketing, communications, alumni relations, or development, preferably in higher education or nonprofit sector.
Strong strategic planning and project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
Excellent written and verbal communication skills, with a keen eye for detail and proficiency in crafting compelling messaging for diverse audiences.
Proficiency in digital marketing tools and platforms, content management systems, and social media management.
Strong organizational and collaborative skills. 
Knowledge of fundraising principles and practices, including donor cultivation, solicitation, and stewardship.